Founder & CEO,
Rashmi Daga laid the foundation of one of the most exciting food tech companies – FreshMenu in September 2014. Armed with a rich experience in spearheading and managing several start-up’s and diverse businesses, she wants to bring the best of food on customer’s table. Aimed at rescuing food- seekers from mundane meals, FreshMenu is on a constant quest to whip-up interesting food options in the kitchens spread out across the city that deliver freshly cooked food to the doorsteps of its customers.
Armed with an MBA from IIM, Ahmedabad, Rashmi started her career as a Business Manager at IBM in 2003 where she handled an extensive portfolio of corporate and government clients. She then went on to enjoy successful tenures at LifeScan (One of the fastest growing franchise of Johnson & Johnson) and TutorVista.
Rashmi started her entrepreneurial journey with Afday.com, an online business which focused on selling curated art and craft products. During this period, she developed a network of artists across India.
Subsequently, Rashmi has also worked with segment leaders such as Bluestone.com and Olacabs. At Bluestone, she launched successful offline sales strategies like small format guidestores and home-trial that saw significantly higher customer conversions than online sales. At OlaCabs, Rashmi was responsible for strategic alliances with several online travel companies as well as large corporates to accelerate the sales.
This width of experiences across industries and leading names has equipped Rashmi to scale and build a formidable brand with FreshMenu in the Indian food-tech market.
Rashmi enjoys listening to Bollywood classics and cooking. She lives in Bangalore with her husband and daughter.